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Use a Demote expression when some products should stay available but shouldn’t compete for the top of a collection, such as final-sale, clearance, or gift-card products.

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Before you begin

Make sure the products you want to demote share something Layers can match, such as a Shopify tag (for example final-sale), a product type, or a vendor.

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Demote products in a collection

  1. Go to Merchandise → Merchandising Rules and create or open the rule for the collection and its default sort order.
  2. In the Expressions tab, add an expression and set it to Demote.
  3. Add a condition that matches the products, for example tags contains final-sale.
  4. Save and publish the rule.
Matching products move to the bottom of the collection, still in the order of the base sort. See Expressions.

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Demote across many collections

To apply the same demotion everywhere, add the expression to each collection’s rule.

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Hide instead of demote

If products shouldn’t appear at all, use hidden products or a built-in exclusion tag instead. See Catalog sync.

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Troubleshooting

  • Products aren’t moving down. Check that the rule is live on the collection’s default sort. See Merchandising rule not applying.
  • A demoted product is still pinned near the top. Pins take priority over expressions. Remove the pin.

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Next steps