BUILDING BLOCKS FOR ECOMMERCE, INC. CUSTOMER PRIVACY STATEMENT BUILDING BLOCKS FOR ECOMMERCE, INC.(LAYERS”) values your privacy. To learn more about what personal and user data LAYERS collects, uses, retains and shares; how we protect your personal data; and what choices and means of control you have over your personal data, please read this statement in its entirety. This privacy statement was last updated on April 4, 2024 If we make important changes to this privacy statement, we will post a notice on our website and/or contact our customers as appropriate or as required by applicable law. Table of Contents
  1. What does this privacy statement cover?
  2. What personal, user and product data does LAYERS collect and how does LAYERS use and share the personal data it collects?
  3. Does LAYERS use cookies and related technologies on its websites?
  4. Does LAYERS collect personal data from children?
  5. How long does LAYERS retain the personal data it collects?
  6. Does LAYERS sell personal data?
  7. Does LAYERS transfer personal data across borders?
  8. How does LAYERS protect personal data?
  9. How can I review, correct, amend or delete my personal data?
  10. How can I contact PALIZE?
  11. What does this privacy statement cover?
This statement describes PALIZE’s customer privacy practices for our LAYERS -branded global websites, LAYERS services, LAYERS customer sales and marketing activities, and LAYERS customer services and support functions, among others. This statement does not apply to LAYERS employee data practices. Please also note that certain LAYERS websites, or software experiences may have links to third-party websites or services. In most cases, those third-party resources are subject to the privacy practices and policies of those third parties and not PALIZE.
  1. What personal, user and product data does LAYERS collect and how does LAYERS use and share the personal data it collects?
LAYERS may collect certain categories of data about you when you use our websites; use our services; receive our marketing communications; interact with our customer service and support teams; and in other contexts. The data we collect can be broadly categorized as follows:
  • Personal Data: This is individually identifiable data that you may choose to provide us. This may include basic information such as your email address and phone number, or more sensitive information such as your full date of birth or your payment information.
  • User Data: This is data that we collect from users of our services. User data could include personal data such as your unique LAYERS user ID or account username and password, but sometimes this user data is anonymous or “pseudonymous”, i.e., certain user data that could be made identifiable if associated with personal data.
  • Location Data: This is data we collect that help us determine a location based on your IP address in order to customize our Service and for other uses consistent with this Privacy Statement.
LAYERS has various uses for your personal and user data you provide to us. Here are the principal contexts in which we may use, retain, and share your personal and user data:
  • Websites and Account Management: Most often, you may browse our websites without providing any personal data to us. However, if you choose to establish a user account with PALIZE, engage in e-commerce, sign up for marketing communications, or interact with our customer service teams or participate in a forum on our website, we will likely need to collect some personal or user data from you. In addition, our web servers automatically collect certain data by default, such as IP addresses and other activity logs. This type of data is used for website security and site improvement purposes. Much of that data is not readily identifiable and is usually kept anonymous. In order to maintain and improve our websites, LAYERS uses third party hosting, content management and security partners, vendors and suppliers.
  • Sales: If you decide to purchase a service from PALIZE, we will need to collect certain personal data from you, including payment-related information. Typically, we use third party partners, vendors, and suppliers, such as payment processing companies during our sales.
  • Marketing & Social Media: You may choose to receive LAYERS marketing communications, participate in an event/contest/promotion with us, or connect with LAYERS via social media. If you do so, we will collect certain personal data about you, such as your contact information, social media profile information and, in order to determine your eligibility for a contest or promotion, your full or partial dates of birth. LAYERS may share your personal data with our marketing agencies and partners to carry out our marketing campaigns, contests, and promotions. If you wish to unsubscribe from our marketing, please follow the opt-out link in the communications you receive from us; update your contact preferences in your LAYERS account settings; or click here.
  • Product Registration: If you use LAYERS services, you may choose to establish a LAYERS user account. A LAYERS user account profile may include your username, password, settings, preferences, contact information, device ID information, and related data. LAYERS may share this information with other LAYERS subsidiaries and affiliates and vendors and suppliers, such as third-party hosting partners. Certain LAYERS product settings, preference information, applications history and location-based information may be used by LAYERS product development and improvement and customer service teams if you choose to enable enhanced customer support services.
  • Customer Service & Support: If you choose to interact with LAYERS customer service and support – whether it be via our website, social media, chat, email or phone – LAYERS customer service teams (some of whom work for outsourced vendors and suppliers of PALIZE) may have access to your account information, product information, contact information and payment information. You may also be required to answer certain security questions to verify your identity and your call or session with LAYERS customer support may be recorded for quality and training purposes.
  • Job Opportunities: You may choose to apply for employment opportunities at LAYERS through the LAYERS website. If you complete an application for a job at PALIZE, we may collect your contact information, job history info and certain other information that may be required or allowed under applicable laws to screen candidates for employment. We may share this information with other LAYERS subsidiaries and affiliates and vendors and suppliers who provide us with candidate search and hiring services.
The following table provides further information on some of the specific types of personal or user data we may collect from you, how we use it and with whom we may share it:
DATA COLLECTEDPURPOSES OF USETHIRD PARTIES WITH WHOM WE MAY SHARE IT
First and Last NameAccount Management, Sales, Marketing & Social Media, Customer Service & Support; Job Applications and Employment ScreeningLAYERS subsidiaries and affiliates; Vendors and Suppliers; Marketing agencies who handle campaigns on behalf of LAYERS
Contact Information (e.g., phone, email, mailing/billing/shipping address)Account Management, Sales, Marketing & Social Media, Customer Service & Support; Job Applications and Employment ScreeningLAYERS subsidiaries and affiliates; Vendors and Suppliers; Marketing agencies who handle campaigns on behalf of LAYERS
Payment Information (e.g., credit/debit card)Sales, Customer Service & SupportVendors and Suppliers
Username and PasswordAccount Management, Sales, Customer Service & SupportVendors and Suppliers
Full/Partial Date of BirthSales, Marketing & Social Media, Customer Service & Support; Job Applications and Employment ScreeningLAYERS subsidiaries and affiliates; Vendors and Suppliers; Marketing agencies who handle campaigns/contests on behalf of LAYERS
Answers to Account Security QuestionsAccount Management, Customer Service & SupportVendors and Suppliers
Internet Protocol (IP) AddressesWeb, Network and Product Security; Marketing & Social Media; Customer Service & SupportLAYERS subsidiaries and affiliates; Vendors and Suppliers
Social Media Profile InformationMarketing & Social Media, Customer Service & SupportVendors and Suppliers; Marketing agencies who handle campaigns/contests on behalf of LAYERS
Employment Background and Screening InformationJob Applications and Employment ScreeningLAYERS subsidiaries and affiliates; Vendors and Suppliers
  1. Does LAYERS use cookies and related technologies on its websites?
Cookies are small pieces of data that are sent to your browser from a web server and stored on your computer. Websites, including LAYERS ’s sites, use cookies to help remind us who you are when you visit our site; to help you navigate our site during your visits; and to save preferences and shopping cart contents for you so you will not have to re-enter them. LAYERS may also use cookies to store and help track information about you, including for online advertising purposes and specifically to determine which interest-based ads to display. Where required by applicable law, LAYERS will acquire consent from you prior to using certain cookies during your LAYERS website experience or will offer you the opportunity to choose which types of cookies to enable or disable. To review or change your cookie preferences on our site, please click here. To serve and manage cookies, and related technologies such as tags and website data analytics tools, LAYERS may use products and services hosted by companies such as Google, Facebook and Twitter. These services may collect information, such as your IP address, sent by your browser or via cookies. The use of such cookies is relatively standard. Most browsers are initially set up to accept them. However, if you prefer not to store cookies, you can choose to:
  • not use our sites
  • set your browser to notify you when you receive a cookie
  • set your browser to refuse to accept cookies
  • update or change your cookie preferences through our website tool here.
  • delete our cookies after visiting our site
  • browse our site using your browser’s anonymous usage setting (e.g., “Incognito” mode in Chrome)
You should also understand that some features of the LAYERS website might not function properly if you do not accept cookies. If you do not know how to control or delete cookies or would like to opt-out of receiving certain targeted ads based on your browsing history, you may wish to visit https://www.networkadvertising.org/choices/, https://www.aboutads.info/, or https://www.youronlinechoices.eu/ for detailed guidance, including opt-out instructions. If you would like to opt-out of certain third party supported Internet advertising and behavioral targeting services, please visit any of the following:
  • Google
  • Facebook
  • Twitter
  • Adobe Marketing Cloud
For additional information: https://www.consumer.ftc.gov/articles/how-protect-your-privacy-online
  1. Does LAYERS collect personal data from children?
PALIZE’s websites, products and services are intended for adults aged 18 and older. Typically, if we become aware that we have collected personal data from persons aged 17 and under, we will take appropriate steps to delete and purge that data. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.
  1. How long does LAYERS retain the personal data it collects?
LAYERS intends to retain personal data only as long as necessary to complete the purposes of use described above in section 2. When those purposes have been fulfilled, we will securely delete personal data as appropriate. However, we may retain your personal data as long as any of the following circumstances apply:
  • your LAYERS account or marketing subscription is active
  • to provide you with services or support that you have requested
  • to comply with applicable laws, including for tax and audit purposes
  • to enforce LAYERS ’s rights, including litigation and debt collection
  1. Does LAYERS sell personal data?
While LAYERS may share personal data it collects pursuant to the purposes described above in section 2, LAYERS does not sell personal data. If LAYERS did decide to sell personal data at any point, we would provide appropriate notice and consent mechanisms to individuals as required by applicable laws. In addition, please note that if LAYERS or any of its businesses or operations were to be sold to another entity at any point, that sale could involve the transfer of personal data held by LAYERS to the acquiring organization. In such a circumstance, LAYERS would provide appropriate notice and consent mechanisms to individuals as required by applicable laws.
  1. Does LAYERS transfer personal data across borders?
LAYERS may collect, process, use, retain and transfer personal data across borders in order to fulfill our purposes of use as described above in section 2. This may include transfers of personal data to countries that may not have equivalent privacy or data protection laws to those in your own country. However, regardless of where we transfer personal data to, LAYERS takes appropriate steps to ensure that your personal data enjoys consistent standards of care. This includes signing contracts between LAYERS affiliates and with our vendors and suppliers to make sure that both parties are following consistent privacy and security principles, processes and protections. For transfers involving European personal data, LAYERS uses Standard Contractual Clauses with its partners.
  1. How does LAYERS protect personal data?
LAYERS believes that privacy and security go hand-in-hand. We use appropriate physical, technical, and administrative controls to protect the personal data we are responsible for. That includes encryption and other enhanced security measures, where appropriate or required. We also take appropriate steps to make sure that our vendors, suppliers and certain other partners adopt consistent standards of protection for the personal data that LAYERS is responsible for. However, it is important to note that no technology is guaranteed to be invulnerable to threat or attack. Therefore, please be sure to exercise care when using any website or product. If technology you use is configured with privacy or security controls or features, please be sure to utilize those.
  1. How can I review, correct, amend or delete my personal data?
Under this privacy statement and certain applicable laws, you may submit a request to LAYERS to review, correct, amend or to delete your personal data that LAYERS has about you. You may also have the right to request a machine-readable copy of your personal data. To submit such a request to PALIZE, please contact us at support@uselayers.com. Please note that we will review, respond to and act upon such requests as soon as possible and in accordance with applicable laws. We are also required to verify your identity before granting you access to your personal data. If you have an LAYERS account, we may verify your identity by requiring you to sign into your account. If you do not have an LAYERS account, or an email address on file with us, then we may request additional limited information from you in order to verify your identity. Please note that if you do not have an account with PALIZE, or an email address on file, or if we are unable to verify your identity in our records, we may deny your request. You may also use an authorized agent to submit a request under this section on your behalf. If you choose to have an authorized agent submit such a request on your behalf, LAYERS will require: (i) You to provide the authorized agent written permission to do so; and (ii) your agent to verify their identity directly with LAYERS . LAYERS may deny a request from an agent that does not meet these requirements. In addition, you have the right to raise questions or complaints with your applicable national data protection authority at any time.
  1. How can I contact PALIZE?
If you have any additional questions, complaints or concerns regarding privacy at PALIZE. Please feel free to reach us at the following: Email: support@uselayers.com