
What you can do
- Run test searches and review results in one place.
- Switch between demo profiles to simulate different shoppers.
- Use the Search Workbench to tune search parameters and bypass features.
- View Query Understanding to see how your search was processed.
- Get AI-powered explanations of the search pipeline.
Create a demo profile (persona)

- Go to Evaluate → Text Search.
- Open Demo Profiles and click Create.
- Add a nickname (e.g., “US returning customer”).
- (Optional) Add location, past purchases, items in cart, and prior searches.
- Save.
Use a demo profile in testing

- In Evaluate → Text Search, pick a profile from the dropdown.
- Enter a few search terms and browse the results.
- Try another profile to compare behavior.
Search Workbench
The Search Workbench panel lets you fine-tune search parameters and selectively bypass features to understand their impact on results.Tuning Parameters
Adjust these parameters to see how they affect search results:- Textual Weight: Controls the influence of text-based matching (0-1). Higher values prioritize keyword and semantic text matches.
- Visual Weight: Controls the influence of image similarity (0-1). Higher values prioritize visual similarity in results.
- Minimum Match: Sets the minimum similarity threshold for results to be included (0-1).
- Top K: Limits the number of vector matches considered during search.
- Multiple Factor: Adjusts how multiple query terms are weighted together.
Bypass Options
Toggle these options to isolate specific features:- Bypass Cache: Forces a fresh search without using cached results.
- Bypass Query Expansion: Disables AI-powered query expansion to see results for the exact query only.
- Bypass Intent Modifiers: Disables automatic intent detection that may boost or filter results.
Query Understanding
The Query Understanding panel visualizes how your search query was processed through the search pipeline. Each step in the pipeline is displayed with its effect on the query:- Query Expansion: Shows synonyms and related terms added to broaden the search.
- Query Replacement: Displays any typo corrections or query rewrites applied.
- Query Cleanup: Shows preprocessing steps that cleaned or normalized the query.
- Metadata Filtering: Indicates any automatic filters applied based on query context.
- Intent Modifiers: Shows detected shopping intent and resulting boosts or filters.
- Experiment Applied: Indicates if an A/B test variant affected the search.
- Rule Applied: Shows any Search Rules that matched and modified the request.
AI Explain
Click the Explain button to generate an AI-powered explanation of why the search pipeline processed your query the way it did. This provides a natural language summary of each step and helps you understand the reasoning behind query transformations and result ranking.Notes
- Demo profiles are for testing only and don’t use real customer data.
- If results look off, confirm your catalog is synced and search settings are saved.
- Workbench parameter changes are temporary and only affect the current test session.
- Query Understanding data is available after each search execution.